The group of service providers a consumer considers to be acceptable options in a given service category is called the _____ set.
A) Awareness
B) Evoked
C) Recall
D) Perceived
E) Knowledge

Question

Quizplus · Accepted Answer

The group of service providers a consumer considers to be acceptable options in a given service category is called the evoked set. The other options listed are related to different stages of the consumer decision-making process.

The Group of Service Providers a Consumer Considers to Be