_____ are used to report the findings from a services marketing research study that collected data on the two levels of customer expectations-desired service and adequate service-along with customer perceptions of company performance.
A) Zone of tolerance charts
B) Salience of dimensions and attributes graphs
C) Gap scores tracking graphs
D) Importance/performance matrices
E) Customer satisfaction indices

Question

Quizplus · Accepted Answer

Zone of tolerance charts are used to report findings related to customer expectations and perceptions, specifically focusing on the range between desired service and adequate service.

_____ Are Used to Report the Findings from a Services