The openings of new fast-food franchises are typically highly promoted events especially when the franchise is new to a geographic area.Special food promotions are offered on the day of the grand opening and sometimes guest appearances.Often if a grand opening event is scheduled for the first of the month,the business will actually start serving customers who happen to notice that it is open during the week prior to the first.In this way,employees can familiarize themselves with their jobs and minor problems can be handled before they become major.This pre-opening practice is most closely related to which stage of the new service development process?
A) Commercialization
B) Business analysis
C) Market testing
D) Service development and evaluation
E) Post introduction evaluation

Question

Quizplus · Accepted Answer

The pre-opening practice of serving customers before the grand opening is an example of market testing, which is the stage in the new service development process where a service offering is tested in a small market or with a selected group to assess customer response and to identify and resolve issues before a full launch.

The Openings of New Fast-Food Franchises Are Typically Highly Promoted