During which stage of the service innovation and development process does a service firm produce a description of the service that represents its specific characteristics and features?
A) Idea generation
B) New services strategy development
C) Service development and evaluation
D) Market testing
E) Service concept development and evaluation

Question

Quizplus · Accepted Answer

Service concept development and evaluation is the stage of the service innovation and development process where a service firm produces a description of the service that represents its specific characteristics and features. During this stage, the firm evaluates the concept's feasibility and the potential for success in the market.

During Which Stage of the Service Innovation and Development Process