When Madyson returned to her oncologist's office for a checkup. She was pleased to find the waiting room had been remodeled and it now contained a large aquarium. There was even a sign that said watching fish is an excellent stress reducer. Since Madyson did not feel nearly as anxious before going to the oncologist's examination room, she decided the addition of the swimming fish was a good:
A) Major innovation
B) New service for the currently served market
C) Service line extension
D) Service improvement
E) Style change

Question

Quizplus · Accepted Answer

The addition of the aquarium is a service improvement as it enhances the customer experience by reducing stress and anxiety, which is an improvement in the quality of the service provided.

When Madyson Returned to Her Oncologist's Office for a Checkup