The makers of the new Adobe automobile are sick and tired of TV commercials that rely on images of sex and life in the fast lane to sell cars.Besides,they believe that if their commercials simply present the true facts about why their car is the best on the market,potential buyers are more likely to develop a long-lasting preference for the Adobe.According to the elaboration likelihood model,this approach exemplifies the
A) central route to persuasion.
B) peripheral route to persuasion.
C) autonomic route to persuasion.
D) somatic route to persuasion.

Question

Quizplus · Accepted Answer

The central route to persuasion is about using logical and factual information to persuade someone. This approach is shown by the makers of the Adobe automobile, who believe that by presenting true facts about why their car is the best in the market, potential buyers are more likely to develop a long-lasting preference for their car. It focuses on the quality of the car rather than lifestyle or emotional appeals, which are used in the peripheral route to persuasion.

The Makers of the New Adobe Automobile Are Sick and Tired