Which of the following characteristics is MOST likely to enhance the credibility of the source of a persuasive message?
A) height
B) friendliness
C) trustworthiness
D) physical attractiveness

Question

Quizplus · Accepted Answer

Trustworthiness is the most likely characteristic to enhance the credibility of the source of a persuasive message because people tend to believe and trust individuals who are honest and reliable. Height and physical attractiveness are not directly related to credibility and friendliness alone may not be enough to establish credibility.

Which of the Following Characteristics Is MOST Likely to Enhance