Alan creates a television ad that alternates between images of garbage dumps and people drinking in a bar. If people develop negative feelings about drinking as a result of watching Alan's ad, those negative feelings would represent
A) an unconditioned response.
B) positive reinforcement.
C) negative reinforcement.
D) a conditioned response.

Question

Quizplus · Accepted Answer

The negative feelings about drinking in response to the television ad would be a conditioned response. This is because the ad is pairing the sight of people drinking with negative images of garbage dumps, which is creating a learned association in the viewer's mind. They are now conditioned to feel negatively towards drinking, even if they previously did not hold those feelings.

Alan Creates a Television Ad That Alternates Between Images of Garbage