Bette creates a television ad that alternates between images of garbage dumps and people drinking in a bar. She is hoping that people who watch the ad will develop negative feelings toward drinking. Bette is relying on
A) observational learning.
B) positive reinforcement.
C) classical conditioning.
D) negative reinforcement.

Question

Quizplus · Accepted Answer

Bette is using classical conditioning by pairing the negative image of garbage dumps with the behavior of drinking in a bar, in order to elicit a negative emotional response towards drinking.

Bette Creates a Television Ad That Alternates Between Images of Garbage