The availability heuristic implies that people will _____ the frequency of events that are easy to remember and _____ the frequency of events that are hard to remember.
A)overestimate; underestimate
B)underestimate; overestimate
C)overestimate; overestimate
D)underestimate; underestimate

Question

Quizplus · Accepted Answer

The availability heuristic is a mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method, or decision. This leads to overestimating the frequency or likelihood of events that are easily recalled from memory, while underestimating those that are less memorable or harder to recall.

The Availability Heuristic Implies That People Will _____ the Frequency