There are many places where customers can buy decorative objects for their home. Which of the following companies most likely follows a focused cost leadership strategy?
A) K-Mart with its Martha Stewart collection
B) T J Maxx the discount retailer
C) Land's End (catalog and Internet retailer) with its At Home collection
D) the White Elephant, a local second-hand and consignment shop

Question

Quizplus · Accepted Answer

The White Elephant, being a local second-hand and consignment shop, likely follows a focused cost leadership strategy by targeting a niche market (customers looking for unique or vintage decorative objects) and offering lower prices within that niche.

There Are Many Places Where Customers Can Buy Decorative Objects