The two dimensions of business level strategy are
A) supply and demand.
B) competitive scope and cost leadership.
C) narrow or broad target market.
D) competitive advantage and competitive scope.

Question

Quizplus · Accepted Answer

Business level strategy involves decisions on how to compete in a given business to achieve competitive advantage. The two dimensions are competitive advantage (how uniquely the business positions itself in the market) and competitive scope (the breadth of the target market).

The Two Dimensions of Business Level Strategy Are