A company decides on its promotion budget by using four common methods to set the total budget for advertising.What is NOT one of these methods?
A)the affordable method
B)the percentage-of-sales method
C)the integrated budgeting method
D)the competitive-parity method
E)the objective-and-task method

Question

Quizplus · Accepted Answer

While the affordable method, percentage-of-sales method, competitive-parity method, and objective-and-task method are all common methods for setting a promotion budget, the integrated budgeting method is not a commonly used method.

A Company Decides on Its Promotion Budget by Using Four