The owner of an independent gift store is developing an advertising budget,and has totalled his company's revenues and deducted operating expenses and capital outlays.He intends to use a percentage of the remaining funds for advertising.Which budget setting method is he using?
A)affordable method
B)integrated method
C)percentage-of-sales method
D)competitive-parity method
E)objective-and-task method

Question

Quizplus · Accepted Answer

The affordable method involves using the remaining funds after deducting expenses and capital outlays for advertising, which aligns with the owner's approach.

The Owner of an Independent Gift Store Is Developing an Advertising