Which of the following factors should a company consider when designing its promotional mix strategies?
A)type of product
B)the market
C)the stage of the product life-cycle
D)All of the above.
E)None of the above.

Question

Quizplus · Accepted Answer

A company should consider all of the above factors when designing its promotional mix strategies. The type of product influences the advertising message and where the promotion will take place. The market influences the specific promotional tools used to reach the target audience. The stage of the product life-cycle influences the emphasis on creating awareness, maintaining interest, stimulating trial, or reminding customers.

Which of the Following Factors Should a Company Consider When