Sometimes when we call a customer service center, we are put on hold; we do not know how long it will be before our holding behavior is reinforced by the response of an associated, and it doesn't matter what we do in the meantime. Holding is reinforced on a _______ schedule.
A) fixed-ratio
B) fixed-interval
C) variable-ratio
D) variable-interval

Question

Quizplus · Accepted Answer

Holding behavior is reinforced on a variable-interval schedule because the reinforcement (i.e. response from the customer service representative) is delivered at unpredictable and varying intervals of time. The customer does not know exactly when the reinforcement will come, so they continue to hold on the line hoping to be connected to someone who can help them.

Sometimes When We Call a Customer Service Center, We Are