Question 1

A firm that uses the selling concept takes a(n) ________ approach.
A) outside-in
B) niche marketing
C) inside-out
D) societal marketing
E) customer-driven

Accepted Answer

A firm that uses the selling concept takes an inside-out approach, meaning that they focus on their own capabilities and products rather than the needs and wants of the customers. The goal is to aggressively sell what the company produces rather than understanding and meeting the needs of the target market.

Question 2

The societal marketing concept seeks to establish a balance between ________.
A) customer lifetime value and customer equity
B) an inside-out perspective and an outside-in perspective
C) consumer short-run wants and consumer long-run welfare
D) marketing mixes and market offerings
E) customer-driven marketing and customer-driving marketing

Accepted Answer

The societal marketing concept aims to balance consumer short-run wants and long-run welfare, taking into account the impact of marketing activities on society as a whole. It suggests companies should consider how their actions affect not only immediate sales but also the well-being of society over the long term. Thus, choice C is the correct answer. Options A, B, D, and E are not related to the societal marketing concept.

Question 3

Which of the following marketing orientations holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?
A) the product concept
B) the production concept
C) the selling concept
D) the marketing concept
E) the societal marketing concept

Accepted Answer

The marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. This orientation places the customer at the center of all marketing activities and emphasizes the importance of creating long-term relationships with them by providing superior customer value.

Question 4

When customers don't know what they want or don't even know what's possible, the most effective marketing strategy is ________ marketing.
A) customer-driven
B) customer-driving
C) societal
D) ambush
E) affinity

Accepted Answer

Customer-driving marketing is the most effective strategy when customers are unaware of what they want or what is possible. This approach involves the company leading the way by suggesting and promoting new solutions or products that customers may not have considered or realized were possible.

Question 5

The set of marketing tools a firm uses to implement its marketing strategy is called the ________.
A) promotion mix
B) product mix
C) marketing mix
D) market offering
E) marketing effort

Accepted Answer

The term "marketing mix" refers to the set of tools and tactics that a company uses to promote its products or services to its target market. It includes product, price, promotion, and distribution (place) strategies. The other options, such as "promotion mix" or "product mix," are specific components of the marketing mix, but not the complete set of tools.

Question 6

Which of the following marketing orientations calls for aggressive promotional efforts and focuses on creating transactions rather than long-term customer relationships?
A) the marketing concept
B) the production concept
C) the product concept
D) the selling concept
E) the societal marketing concept

Accepted Answer

The selling concept calls for aggressive promotional efforts and focuses on creating transactions rather than long-term customer relationships. This approach assumes that customers will not buy enough of the organization's products or services unless it undertakes a large-scale selling and promotion effort.

Question 7

Which of the following is the most likely result of a marketing strategy that attempts to serve all potential customers?
A) All customers will be delighted.
B) Customer-perceived value will increase.
C) All customers will directly turn into customer evangelists.
D) Not all customers will be satisfied.
E) Customers will not show interest in any other company's products.

Accepted Answer

It is impossible to please every potential customer as they will have varying needs, wants, and preferences. Attempting to do so can lead to a diluted marketing message and offerings, which may not satisfy anyone fully. It is important to identify target markets and tailor marketing strategies accordingly to increase customer satisfaction and loyalty.

Question 8

Which of the following is a characteristic of customer-driven marketing?
A) Companies understand customer needs even better than customers themselves do.
B) Customers are unaware of their needs.
C) Products are created that meet both existing and latent needs, now and in the future.
D) Customers know what they want.
E) Customers don't know what is possible.

Accepted Answer

The answer of Which of the following is a characteristic...

Question 9

The marketing concept takes a(n) ________. It starts with a well-defined market, focuses on customer needs, and integrates all the marketing activities that affect customers.
A) outside-in perspective
B) product-centered make-and-sell philosophy
C) inside-out perspective
D) consumer-generated marketing approach
E) telling-and-selling approach

Accepted Answer

The marketing concept takes an outside-in perspective, meaning it begins with a clear understanding of the market and customer needs, and then integrates marketing activities to meet those needs. The other options are not accurate descriptions of the marketing concept.

Question 10

The selling concept is typically practiced ________.
A) to balance consumers' wants, company's requirements, and the society's long-run interests
B) with products that offer the most in terms of quality, performance, and innovative features
C) when the company focuses on building long-term customer relationships
D) with goods that buyers normally do not think of buying
E) by customer-driven companies

Accepted Answer

The selling concept is typically practiced with goods that buyers normally do not think of buying. This approach focuses a lot more on promoting and pushing sales of a product to customers who normally wouldn't look to buy it.

Question 11

The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features.
A) product
B) production
C) societal marketing
D) marketing
E) selling

Accepted Answer

The concept being described is the product concept, which focuses on continuous improvement and meeting customer needs through quality, performance, and innovation. The production concept, on the other hand, is focused on achieving maximum efficiency in production and minimizing costs. The societal marketing concept emphasizes not only meeting customer needs but also considering the well-being of society and the environment. The selling concept is focused on aggressive sales techniques to push products onto customers.

Question 12

Which of the following statements is true of the selling concept?
A) It requires minimum promotion efforts.
B) It creates long-term, profitable customer relationships.
C) It takes an outside-in perspective.
D) It is typically practiced with unsought goods.
E) It follows the customer-centered sense-and-respond philosophy.

Accepted Answer

The selling concept is typically practiced with unsought goods, which are products that consumers do not proactively seek out or think about purchasing. Therefore, option D is the correct statement. The other options are not accurate descriptions of the selling concept.

Question 13

________ refers to socially and environmentally responsible marketing that meets the needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
A) Ambush marketing
B) Evangelism marketing
C) Sustainable marketing
D) Database marketing
E) Affinity marketing

Accepted Answer

Sustainable marketing refers to marketing efforts that prioritize social responsibility and environmental sustainability in addition to meeting the needs of consumers and businesses. This type of marketing aims to create a balance between economic growth and the long-term health of the planet, allowing future generations to meet their needs without degrading the environment.

Question 14

Jolene's firm markets preplanning services for a mortician. She finds that most of her target market avoids discussing future funeral needs. She convinces people to invest in the firm's services through her large-scale promotional efforts. Jolene's firm most likely practices the ________.
A) production concept
B) marketing concept
C) selling concept
D) product concept
E) societal marketing concept

Accepted Answer

Jolene's focus on large-scale promotional efforts to convince people to invest in the firm's services suggests that her firm practices the selling concept, which assumes that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.

Question 15

Which of the following uses a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-and-sell" philosophy?
A) market segmentation
B) the production concept
C) the marketing concept
D) the inside-out perspective
E) marketing myopia

Accepted Answer

The marketing concept is a customer-centered philosophy that aims to identify and satisfy the needs and wants of the target market. It emphasizes on sensing and responding to the needs of the customers rather than just producing and selling a product. Market segmentation is a process of dividing the market into smaller groups of customers with similar needs and characteristics, and it can be used in both customer-centered and product-centered approaches. The production concept is a product-centered philosophy that focuses on maximizing efficiency in production and distribution, assuming that consumers will favour products that are available and affordable. The inside-out perspective is a company-focused approach that emphasizes on the firm's internal capabilities and resources rather than the external market and customer needs. Marketing myopia is a shortsighted approach to marketing that focuses on the product rather than the customer's needs and wants.

Question 16

Railroads were once operated based on the thinking that users wanted trains that would offer the most in quality, performance, and innovative features. The railroad managing companies overlooked the fact that there could be other modes of transportation. This reflects the ________ concept.
A) product
B) production
C) selling
D) marketing
E) societal marketing

Accepted Answer

The product concept is the marketing management philosophy that assumes consumers will favor products that offer the most quality, performance, and innovative features. The railroad companies' focus on these aspects, while neglecting the potential for alternative modes of transportation, aligns with the product concept.

Question 17

Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy.
A) marketing concept
B) product concept
C) production concept
D) societal marketing concept
E) selling concept

Accepted Answer

The societal marketing concept considers not only the wants and needs of consumers but also the long-term interests of society as a whole, including environmental and social issues. Fast-food restaurants that overlook this concept prioritize their own profits over these broader concerns.

Question 18

________ marketing is practiced by an organization that understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future needs.
A) Customer-driven
B) Customer-driving
C) Affinity
D) Societal
E) Ambush

Accepted Answer

Customer-driving marketing goes beyond addressing existing needs by anticipating the needs customers may not even be aware of yet, and developing new products or services to satisfy future demands.

Question 19

Which of the following is the aim of the product concept?
A) improve the marketing of a firm's best products
B) market only those products with high customer appeal
C) focus on the target market and make products that meet those customers' demands
D) focus on making continuous product improvements
E) ensure that product promotion has the highest priority

Accepted Answer

The product concept holds that consumers will favor products that offer the most quality, performance, and features, and that the organization should therefore devote its energy to making continuous product improvements.

Question 20

Henry Ford's philosophy was to perfect the Model T so that its cost could be reduced further for increased consumer affordability. This reflects the ________ concept.
A) product
B) production
C) selling
D) marketing
E) societal marketing

Accepted Answer

Ford's philosophy emphasizes the production concept, which focuses on achieving production efficiency by minimizing costs and maximizing outputs to increase customer affordability.

Quiz 1: Marketing: Creating Customer Value and Engagement

A firm that uses the selling concept takes a(n) ________ approach.

The societal marketing concept seeks to establish a balance between ________.

Which of the following marketing orientations holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

When customers don't know what they want or don't even know what's possible, the most effective marketing strategy is ________ marketing.

The set of marketing tools a firm uses to implement its marketing strategy is called the ________.

Which of the following marketing orientations calls for aggressive promotional efforts and focuses on creating transactions rather than long-term customer relationships?

Which of the following is the most likely result of a marketing strategy that attempts to serve all potential customers?

Which of the following is a characteristic of customer-driven marketing?

The marketing concept takes a(n) ________. It starts with a well-defined market, focuses on customer needs, and integrates all the marketing activities that affect customers.

The selling concept is typically practiced ________.

The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features.

Which of the following statements is true of the selling concept?

________ refers to socially and environmentally responsible marketing that meets the needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Jolene's firm markets preplanning services for a mortician. She finds that most of her target market avoids discussing future funeral needs. She convinces people to invest in the firm's services through her large-scale promotional efforts. Jolene's firm most likely practices the ________.

Which of the following uses a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-and-sell" philosophy?

Railroads were once operated based on the thinking that users wanted trains that would offer the most in quality, performance, and innovative features. The railroad managing companies overlooked the fact that there could be other modes of transportation. This reflects the ________ concept.

Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy.

________ marketing is practiced by an organization that understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future needs.

Which of the following is the aim of the product concept?

Henry Ford's philosophy was to perfect the Model T so that its cost could be reduced further for increased consumer affordability. This reflects the ________ concept.