________ VMS is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.
A) Contingent
B) Administered
C) Corporate
D) Contractual
E) Aligned

Question

Quizplus · Accepted Answer

An administered VMS is a vertical marketing system where one party, usually the dominant manufacturer or retailer, coordinates the successive stages of production and distribution through the size and power it possesses. This means that the dominant party administers the system and other parties follow its lead.

________ VMS Is a Vertical Marketing System That Coordinates Successive