A(n) ________ system involves a single firm setting up two or more marketing channels to reach one or more customer segments.
A) conventional distribution
B) corporate vertical marketing
C) horizontal marketing
D) administered vertical marketing
E) multichannel distribution

Question

Quizplus · Accepted Answer

A multichannel distribution system involves a single firm using two or more marketing channels to reach one or more customer segments. This approach allows for greater market coverage and can appeal to customers who prefer different channels for purchasing products.

A(n) ________ System Involves a Single Firm Setting Up Two