The Kano model is a theory of product and service design that focuses on "more is better"

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The Kano model is a theory of product and service design that proposes that customer satisfaction is not simply determined by more or fewer product features, but by whether those features meet customers' needs and expectations. It categorizes product features into three types: basic, performance, and delight, and asserts that customer satisfaction can only be achieved by meeting basic needs, addressing performance needs, and adding unexpected delights.

The Kano Model Is a Theory of Product and Service