In marketing and sales messages,what is the primary difference between selling points and benefits?
A)Selling points are positive whereas benefits are not
B)Selling points focus on the user rather than the product
C)Selling points focus on the product rather than the user
D)Selling points focus on price compared to quality
E)Selling points are emphasized only when the product is compared to the competition

Question

Quizplus · Accepted Answer

Selling points focus on the features or unique qualities of a product, emphasizing what the product has or does. Benefits, on the other hand, highlight how the product can improve the user's life or solve a problem, focusing on the value it brings to the customer.

In Marketing and Sales Messages,what Is the Primary Difference Between