Why are persuasive business messages based only on emotional appeals less effective?
A)The audience will want proof you can solve a problem
B)The audience will easily reach the same conclusion as the writer
C)Emotional appeals take more time to read and process
D)The audience will need help identifying the conclusion
E)Analogies between the problem and the appeal will not be easily understood

Question

Quizplus · Accepted Answer

Persuasive business messages based solely on emotional appeals may not provide the necessary evidence or facts to convince the audience about the credibility and ability of the writer or presenter to solve the problem. Therefore, the audience may be less likely to agree with the message and take action.

Why Are Persuasive Business Messages Based Only on Emotional Appeals