When a firm varies its price by the season, it is using ________.
A) product-form pricing
B) customer-segment pricing
C) location-based pricing
D) time-based pricing
E) value-added pricing

Question

Quizplus · Accepted Answer

Time-based pricing refers to varying the price of a product or service based on the time of year or season. This strategy is commonly used in industries where demand for products or services varies significantly throughout the year, such as tourism or retail. By adjusting prices based on demand, firms can optimize their revenue and better meet the needs of their customers.

When a Firm Varies Its Price by the Season, It