When theaters vary their seat prices because of audience preferences for seats in coveted rows, they use ________.
A) customer-segment pricing
B) location-based pricing
C) time-based pricing
D) product line pricing
E) captive product pricing

Question

Quizplus · Accepted Answer

Location-based pricing is when prices are varied based on the location of the seat. In this particular case, theaters vary their seat prices because of audience preferences for seats in coveted rows, which is an example of location-based pricing.

When Theaters Vary Their Seat Prices Because of Audience Preferences