Which of the following types of marketing involves marketers sending out letters, brochures, samples, and DVDs to consumers' address?
A) direct-response marketing
B) direct-mail marketing
C) direct digital marketing
D) kiosk marketing
E) online marketing

Question

Quizplus · Accepted Answer

Direct-mail marketing involves marketers sending out letters, brochures, samples, and DVDs to consumers' address. Direct-response marketing involves prompting an immediate response from consumers through a specific call to action, while direct digital marketing involves targeting consumers through digital channels. Kiosk marketing involves using interactive kiosks to promote products or services, while online marketing involves advertising through online channels such as search engines and social media.

Which of the Following Types of Marketing Involves Marketers Sending