Which of the following is most likely essential for direct marketing to be effective?
A) the selling concept
B) good customer database
C) well-trained sales force
D) ambush marketing
E) marketing myopia

Question

Quizplus · Accepted Answer

A good customer database is essential for direct marketing as it allows for targeted and personalized communication with customers, increasing the effectiveness of the marketing efforts. The other options are not directly related to direct marketing or may even hinder its effectiveness.

Which of the Following Is Most Likely Essential for Direct