When customers have a low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.
A) complex buying behavior
B) dissonance-reducing buying behavior
C) habitual buying behavior
D) variety-seeking buying behavior
E) consumer ethnocentrism

Question

Quizplus · Accepted Answer

Variety-seeking buying behavior occurs when consumers have low involvement but perceive significant differences among brands, leading them to switch brands for the sake of variety.

When Customers Have a Low Involvement in a Purchase but Perceive