________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.
A) Opinion leaders
B) Innovators
C) Surrogate consumers
D) Stealth marketers
E) Laggards

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who are recognized within a reference group as possessing particular expertise, knowledge or social standing. They are influential in shaping the attitudes, opinions and behaviors of others within the group.

________ Are People Within a Reference Group Who, Because of Special