________ refers to how a company will create differentiated value for targeted segments and what positions it wants to occupy in those segments.
A) Cluster analysis
B) Closed-loop marketing
C) Product positioning
D) Value proposition
E) Value stream mapping

Question

Quizplus · Accepted Answer

The concept of creating differentiated value for targeted segments and occupying specific positions in those segments is captured by the idea of a company's value proposition. Therefore, the correct answer is D, value proposition.

________ Refers to How a Company Will Create Differentiated Value