________ positioning involves providing the most upscale product or service and charging a higher price to cover the higher costs.
A) More for the same
B) More for less
C) Same for less
D) Less for much less
E) More for more

Question

Quizplus · Accepted Answer

More for more positioning involves offering the most high-end product or service and charging a premium price to cover the higher costs associated with offering superior quality. This approach targets customers who are willing to pay extra for quality and exclusivity.

________ Positioning Involves Providing the Most Upscale Product or Service