________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
A) Mass customization
B) Positioning
C) Segmentation
D) Differentiation
E) Targeting

Question

Quizplus · Accepted Answer

Positioning refers to arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. This involves differentiating the product from competitors and conveying a clear value proposition to the target market. Mass customization, segmentation, differentiation, and targeting are all important elements of developing a clear positioning strategy but are not the same as positioning itself.

________ Consists of Arranging for a Market Offering to Occupy