A detailed version of a new idea stated in meaningful customer terms is called a ________.
A) product solution
B) product concept
C) product image
D) product proposal
E) product lining

Question

Quizplus · Accepted Answer

A product concept is a detailed version of a new idea stated in meaningful customer terms. It includes information on features, benefits, target market, and positioning. It serves as the foundation for developing a new product or improving an existing one.

A Detailed Version of a New Idea Stated in Meaningful