Which of the following statements is true of the idea generation stage in the new product development process?
A) The purpose of idea generation is to reduce the number of ideas to the least possible number.
B) Truly innovative companies rely exclusively on a single source for new product ideas.
C) Customers are the least important sources of new product ideas.
D) Truly innovative companies develop extensive innovation networks that capture ideas and inspiration from every possible source.
E) Truly innovative companies seldom rely on customers and the general public for ideas.

Question

Quizplus · Accepted Answer

The idea generation stage is the stage where companies look for new product ideas. Truly innovative companies understand the importance of capturing ideas and inspiration from every possible source. They develop extensive innovation networks that bring together people from diverse backgrounds and experiences to generate a large number of new ideas. Hence, option D is correct, and it states that truly innovative companies develop extensive innovation networks that capture ideas and inspiration from every possible source. Option A is incorrect because the purpose of idea generation is to generate as many new product ideas as possible. Option B is incorrect because relying exclusively on a single source can limit the variety and potential of new product ideas. Option C is incorrect because customers can provide valuable insights and ideas for new products. Option E is incorrect because truly innovative companies understand the value of involving customers and the public in the idea generation stage.

Which of the Following Statements Is True of the Idea