The chief disadvantage to a firm that decides to follow a product specialization strategy in selecting target markets is that ________.
A) no synergy exists
B) logistics can become a nightmare
C) the product may be supplanted by an entirely new technology
D) competitors can easily copy any new product introductions
E) e-commerce becomes difficult for the company

Question

Quizplus · Accepted Answer

A product specialization strategy focuses on a narrow range of products, which can leave a firm vulnerable to disruption from new technologies that may render their specialized products obsolete.

The Chief Disadvantage to a Firm That Decides to Follow