In evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness and ________.
A) the company's objectives and resources
B) the effectiveness of the suppliers
C) the flexibility of legal rules governing the business
D) the socio-economic infrastructure
E) the global nature of the product

Question

Quizplus · Accepted Answer

The firm must evaluate the attractiveness of the market segment and whether it aligns with the company's objectives and resources. It is important to assess if the segment is profitable, has growth potential, and aligns with the company's mission and capabilities.

In Evaluating Different Market Segments, the Firm Must Look at Two