Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?
A) consumer-rating organizations
B) mass media
C) acquaintances
D) Web sites
E) personal handing and examination

Question

Quizplus · Accepted Answer

Experiential information sources are those in which the consumer has direct experience with the product or service, such as personal handing and examination. Consumer-rating organizations, mass media, acquaintances, and web sites are all considered non-experiential information sources.

Of Key Interest to Marketers Are the Major Informational Sources