Though the target audience can be profiled in terms of demographic, psychographic, or behavioral segments, it is often useful to do so in terms of usage and loyalty.

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Usage and loyalty segmentation allows for a deeper understanding of how customers interact with a product or service, which can inform marketing strategies and customer retention efforts. Demographic, psychographic, and behavioral segments also provide valuable insights, but usage and loyalty segmentation can offer a more focused perspective.

Though the Target Audience Can Be Profiled in Terms of Demographic