If messages are too conflicting, audiences will counterargue and disbelieve them.
Correct Answer:
Verified
Q98: Which of the following marketing communications principles
Q99: Creative strategies refer to the _.
A) way
Q100: _ is a source of a spokesperson's
Q101: One-sided presentations that praise a product are
Q102: In a one-sided message, presenting the strongest
Q104: Motivational or "borrowed interest" devices - such
Q105: Though the target audience can be profiled
Q106: Two-sided messages are more effective with more
Q107: Gabrielle is the chief marketing officer of
Q108: Which of the following is a disadvantage
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