Which of the following marketing communications tools is most effective at influencing customers at the conviction stage of buyer readiness?
A) advertising
B) publicity
C) sales promotion
D) personal selling
E) events and experiences

Question

Quizplus · Accepted Answer

Personal selling is the most effective marketing communication tool at the conviction stage of buyer readiness because it allows for two-way communication between the salesperson and the customer. The salesperson can address any concerns or objections the customer may have and provide personalized solutions to meet their needs, which can help to convince them to make a purchase.

Which of the Following Marketing Communications Tools Is Most Effective