Which of the following circumstances are best suited for personal selling?
A) when the products used are simple and easy-to-use
B) when there is minimal risk involved in buying or using the products
C) when the market has fewer and larger sellers
D) when the products being marketed are inexpensive and easily available
E) when prospective customers are spread across a wide geographic area

Question

Quizplus · Accepted Answer

Personal selling is most effective in situations where there are fewer and larger sellers, as it allows for more personalized and detailed interactions between the seller and the buyer. This is particularly important in markets where the sales process is complex and requires a high level of understanding and trust.

Which of the Following Circumstances Are Best Suited for Personal