Janet is a marketing manager with a Injoos, a company that manufactures packaged fruit juices. Knowing that there exist several other companies in the market that offer similar products, Janet decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?
A) advertising
B) personal selling
C) sales promotions
D) direct marketing
E) public relations

Question

Quizplus · Accepted Answer

Public relations would be the best tool to build a favorable impression among prospective customers who prefer to avoid mass media and other targeted promotions. Public relations involves building and maintaining relationships with various stakeholders, including customers, through non-paid communication channels such as media coverage, sponsorships, events, and social media. This would allow Janet to establish the brand's credibility and reputation among the target audience without being too intrusive or sales-focused.

Janet Is a Marketing Manager with a Injoos, a Company