Marketing communications budgets tend to be higher when ________.
A) there is high channel support
B) there exists hardly any change in the marketing program over time
C) there are infrequent product purchases in large quantities
D) there are differentiated products and nonhomogeneous customer needs
E) there are many easily-reachable customer spread over small geographic territories

Question

Quizplus · Accepted Answer

Marketing communications budgets tend to be higher when there are differentiated products and nonhomogeneous customer needs because it requires more targeted and customized communication messages and tactics to reach and persuade these customers.

Marketing Communications Budgets Tend to Be Higher When ________