Which of the following types of differentiation relates to companies having better-trained personnel
Who provide superior customer service?
A) channel differentiation
B) services differentiation
C) employee differentiation
D) image differentiation
E) product differentiation

Question

Quizplus · Accepted Answer

Employee differentiation refers to companies ensuring that they have better-trained personnel who provide superior customer service, which makes this the best choice. Channel differentiation relates to companies using different distribution channels to reach their customers. Services differentiation refers to companies offering unique services to customers. Image differentiation refers to companies creating a unique image that sets them apart from competitors. Product differentiation refers to companies creating unique products that are different from what competitors offer.

Which of the Following Types of Differentiation Relates to Companies