Which of the following is an example of channel differentiation?
A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard.
B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel.
C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors.
D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores.
E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them.

Question

Quizplus · Accepted Answer

Channel differentiation refers to the methods a company uses to distinguish its distribution channels from those of competitors, often to reach customers more effectively or provide a unique shopping experience. RTZ moving its products from supermarket aisles to exclusive stores is an example of channel differentiation, as it changes the way products are distributed and sold, potentially attracting customers who prefer or value the exclusivity and personalized service of such stores.

Which of the Following Is an Example of Channel Differentiation