________ involves using an existing brand name for a new product category.
A) Line extension
B) Co-branding
C) New branding
D) Brand extension
E) Multibranding

Question

Quizplus · Accepted Answer

Brand extension involves using an existing brand name to launch a new product category. It is different from line extension, which refers to introducing new products within an existing product category. Co-branding involves using two or more brand names to create a unique product or service. New branding refers to creating a completely new brand name for a product. Multibranding involves having multiple brands within a product category.

________ Involves Using an Existing Brand Name for a New