Which of the following demonstrates the real value of a company's marketing research and information system?
A) the amount of data it generates
B) the variety of contact methods it uses
C) the tools it uses to gather information
D) the quality of customer insights it provides
E) the type of sampling plan it follows
Correct Answer:
Verified
Q1: Although internal databases can be accessed more
Q3: Secondary data consist of information collected for
Q4: Internal databases usually are more expensive to
Q5: Describe the components of a marketing information
Q6: Which of the following is true of
Q7: An effective MIS assesses information needs, develops
Q8: The initial function of a marketing information
Q9: When managers glean information from their company's
Q10: The information collected for an internal database
Q11: Susan Hart, the manager of a children's
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