The initial function of a marketing information system is ________.
A) generating insights from market consumption patterns
B) analyzing the results of marketing research studies
C) evaluating information from internal and external sources
D) assessing the information needs of a company
E) hiring research firms to conduct market research

Question

Quizplus · Accepted Answer

The initial function of a marketing information system is to assess the information needs of a company. This involves understanding what information is required to make informed marketing decisions and how that information can be obtained from both internal and external sources.

The Initial Function of a Marketing Information System Is ________