Which of the following is an example of a firm utilizing public relations as a promotion tool?
A) a firm using its personal sales force at an expo to sell its products
B) a firm sending its catalog directly to customers through e-mail
C) a firm informing customers of special discounts on its Web site
D) a firm providing interesting information about a product to the news media
E) a firm using a celebrity to endorse a product in a television commercial

Question

Quizplus · Accepted Answer

Public relations involves creating a positive image for a company or brand through media coverage and other communication efforts. A firm providing interesting information about a product to the news media is an example of utilizing public relations as a promotion tool.

Which of the Following Is an Example of a Firm