Which of the following is a disadvantage of using digital, mobile, and social media for advertising?
A) The costs are high.
B) Audience selectivity is low.
C) The audience controls content and ad exposure.
D) The interactive capabilities are low.
E) There is little scope for personalization.

Question

Quizplus · Accepted Answer

One disadvantage of using digital, mobile, and social media for advertising is that the audience controls the content and ad exposure. This means that users can choose to ignore or block ads, making it difficult for advertisers to reach their intended audience. Additionally, users can provide negative feedback or comments on ads, potentially damaging the brand's reputation.

Which of the Following Is a Disadvantage of Using Digital