In a push promotion strategy, the producer promotes a product to channel members who in turn promote it to final consumers.

Question

Quizplus · Accepted Answer

In a push promotion strategy, the focus is on pushing the product towards the final consumers through channel members such as wholesalers, distributors or retailers who help in promoting the product to the end-user or consumers. Therefore, the statement is true.

In a Push Promotion Strategy, the Producer Promotes a Product